What are Autoresponders and Why Should You Use Them?
An autoresponder is a popular tool amongst internet marketers and artists alike. Anyone with a website will likely have used an autoresponder when dealing with customers at some point.
They’re affordable and highly accessible from a range of autoresponder providers. In this article, you will learn what they are and some of the reasons why you should consider using them.
What is an Autoresponder?
Autoresponder providers have done a good job of informing us about the benefits of these things. But a lot of people still don’t know what they are and what they do.
The basic principle is you type in a default message to be sent when someone performs a certain action. The autoresponder takes over and automatically sends the pre-determined message to your contact.
For example, if you’re on holiday you could set an autoresponder to inform anyone who messages you that you’re out of the office until a certain date.
Who Needs an Autoresponder?
Autoresponders are meant for anyone who needs to save time by not repeating the same message over and over again.
The main benefit is that whenever you have to send many people the same message you just type the message once and the autoresponder does the rest. For instance if you need to send someone a ‘thank you’ message for signing up to your newsletter you can do that using an autoresponder. You don’t have to type the same words over and over again.
Pros and Cons of an Autoresponder
So let’s take a look at some of the pros of using an autoresponder:
- It gives you more time to concentrate on other aspects of your business.
- They’re affordable to use.
- It doesn’t take any technical expertise to set them up.
But are there any disadvantages to auto responders? Yes, there are:
- When used incorrectly they can make you seem robotic, cold, and distant. Your customers need to know they’re connecting directly to you and not an answering machine.
- Different providers offer radically different services, which can make choosing one a time-consuming and somewhat tedious process.
As you can see even though using an autoresponder presents some minor problems, they aren’t significant. You need to use these if you are dealing with customers on a day-to-day basis.
However, dealing with genuine customer enquiries shouldn’t be halted by sending automated messages. If you want to free up your inbox, this is the way to do it. Using an autoresponder enables your business to run when you physically can’t be there.
This is an extremely powerful tool to have, and there’s no reason why any good businessperson shouldn’t have one.