Lead Capture Pages
Lead Capture Pages: What You Need To Know
If you’re searching for ways to market your website, you may have come across the term Lead Generation. This in marketing involves drawing the interest of consumers and getting them to inquire about products or services that you offer. Leads are created when the consumer carries out the action that you want them to i.e. converts. This action can include signing up to a newsletter, clicking on a link or purchasing a product or service.
Enter Lead Capture Pages
When a consumer clicks on a link in an online advertisement or an organic search engine result that has drawn their interest, they are redirected to a landing page. This is the lead capture page. This page is vital for lead generation. It may contain your contact information, more information on what you’re offering, a sign up form or even a training video.
These pages can be used for capturing customer information or list building for e-newsletters as well as for loyalty programs. They can also be used for sales development e.g. customers expressing interest in a certain product or service through requesting quotations, more information or filling in forms.
Benefits of using Lead Capture Pages
There are many benefits to using these pages.
- Improved user experience
Many users on the Internet want to get the information they need in the shortest time possible. Landing pages help them do just that. By clicking on a link, they are directed to the page that contains the information that they are looking for.
- Improved conversion rates
If you’re looking for a way to improve your website’s conversion rates, then this is it. Visitors will come to your website because they are looking for specific information and will get it on the landing page. These visitors are more likely to be turned into leads as they are already interested in what you have to offer by the time they click the link.
- Good way of measuring the effectiveness of your campaigns
If you want to measure just how effective your marketing and promotional campaigns are, then lead capture pages are just the thing for you. You can easily monitor how effective a campaign is by the number of clicks and conversions from a specific link. You can therefore work to improve a campaign and make it more effective.
Online lead generation using lead capture pages is not an easy strategy to use. You have to get it just right in order to draw the right kind of audience. You are likely to spend a lot of money and get low conversion rates especially for paid campaigns. It is therefore advisable to seek professional services for best results.