SEO, Search Engine Optimization
The SEO Game – What is Search Engine Optimization?
If you have a website, you already know that SEO is essential to everything that you do. Search Engine Optimization is something every site needs if it’s going to bring in larger amounts of organic traffic. Without it you’re going to struggle to garner any popularity.
Stumped? We’re going to go into exactly what this is and how you should go about addressing it on your website.
SEO and Search Engine Optimization in a Nutshell
Optimizing your website for the search engines is essentially a way of making it easy for Google to categorise your website for specific keywords and show it on top of the search results when someone searches using a set of specific keywords/search phrases.
Keywords are what people use whenever they enter a search query. Sites that have paid attention to SEO will rank high whenever these specific words are entered into a search query.
That’s the absolute basic principle you need to know.
Sorting Out the SEO and Search Engine Optimization Myths
There are a lot of myths surrounding this field, and it means a lot of people frequently get it wrong. Here are some of the more important misconceptions you have to look out for:
- Google Panda and Google Penguin didn’t kill traditional ranking methods. They merely cleared away some of the sites abusing keywords and back linking to irrelevant websites.
- The more backlinks you have the better.
- You have to stuff your article with keywords and rank for them.
These are just some of the many myths you’re going to see at some point.
The emphasis is on quality content that benefits the reader these days. Google wants to move away from the fanatical adherence to a bunch of arbitrary rules and standards. They want websites to create content for the audience not the search engines.
The Key to Search Engine Optimization – Pay Attention to SEO and Social Media
Google placed emphasis on social media interaction to ensure that quality content remains king. It’s a simple way to social proof a website’s content. Something that has a lot of popularity on social media is going to be content Google wants at the top of its search engine rankings.
Remember it lends credibility to Google when its search engine is more accurate.
Good Search Engine Optimization is about optimizing your overall website to ensure a stellar experience for your human visitors. Google has always wanted to do this, so it makes sense to keep that in mind if you’re going to make the most of your SEO efforts.
Finally, remember that this isn’t a process that happens overnight. It’s slow and arduous, but if you do it well you are assured of great results in terms of loads of targeted traffic to your website.